Salesforce Media Cloud Accredited Professional : AP-217 exam

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Salesforce AP-217 Exam Syllabus Topics:

Salesforce Media Cloud Accredited Professional Sample Questions:

1. A publishing company has an existing media plan creation process that was setup using OmniStudio a few months ago. A new requirement has come up where the user will be required to enter a new secondary budget field and this field should be stored with the rest of the media plan details.
On which object should a Consultant add this field so that it is stored with the rest of the media plan and can be added to the appropriate OmniScript?

A) Order
B) Media Plan Placement
C) Quote
D) Opportunity

2. Media Campaign is a record type of which object?

A) Account
B) Campaign
C) Quote
D) Opportunity

3. A publisher wants to empower its sales team by embedding analytic dashboards that show the actual digital delivery performance on the Salesforce account page for advertisers and agencies. The dashboard will need to be customized to reflect nuances of the publisher's business.
What should a Consultant configure or implement to solve for this use case?

A) Clone one of the flex cards included in ASM and customize the parameters to display a Marketing Cloud Intelligence dashboard.
B) Integrate digital delivery sources to Big Query or Snowflake, connect Tableau to the data warehouse, and then set up an embedded Tableau dashboard on the account page.
C) Use integration procedures to build a custom connection to the ad server to bring delivery data into the Ad Delivery object and set up a report chart on the account page.
D) Configure the Ad Delivery Connector for CRM Analytics and set up an embedded CRM dashboard.

4. A Media Publisher is using Advertising Sales Management (ASM) to manage their B2B Ad Sales business and has decided to use Google Ad Manager (GAM).
Which two actions should a Consultant perform before testing the GAM integration?
Choose 2 answers

A) Create a new Named Credential to store the GAM endpoint.
B) Create a new Auth. Provider that specifies the Consumer Key and Consumer Secret from GAM.
C) Add the GAM URL as a new CSP Trusted Site.
D) Add the GAM endpoint in the OmniStudio Integration Procedure.

5. A Consultant needs to see the performance trend of the ad inventory sold in June of the last five years and use this information as input for campaigns next June.
Which two optional add-on Salesforce reporting components can be coupled with Media Cloud Advertising Sales Management (ASM) to gather, correlate, and present historical ad campaigns data for better decision making at the beginning of the sales cycle?
Choose 2 answers

A) Tableau
B) Marketing Cloud Intelligence
C) CRM Analytics
D) Ad Manager

Solutions: