Salesforce MCAE-Con-201 Exam : Salesforce Certified Marketing Cloud Account Engagement Consultant

MCAE-Con-201
  • Exam Code: MCAE-Con-201
  • Exam Name: Salesforce Certified Marketing Cloud Account Engagement Consultant
  • Updated: Aug 27, 2026
  • Q & A: 261 Questions and Answers

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Salesforce MCAE-Con-201 Exam Syllabus Topics:

SectionWeightObjectives
Email Marketing10%- Ensure deliverability and compliance
- Optimize email content and performance
- Apply email marketing standards and best practices
Automating Business Processes17%- Build lead nurturing and campaign workflows
- Select appropriate automation tools
- Design engagement programs and sequences
Lead Management14%- Implement scoring and grading models
- Configure lead routing and handoff processes
- Design lead generation strategies
Personalizing the Prospect Experience8%- Recommend engagement enhancements
- Implement consent and preference management
- Design personalized interactions
Sales Emails and Alerts6%- Maximize sales and marketing alignment
- Configure Sales Emails and Alerts features
Evaluation17%- Analyze business requirements and recommend solutions
- Design strategies to identify customer needs
- Assess existing infrastructure and marketing maturity
Account Configuration16%- Data migration and integrity maintenance
- Technical setup and architecture planning
- Usage governance and permission strategies
Reporting, Metrics, and Analytics12%- Configure and customize reports and dashboards
- Define relevant KPIs and metrics
- Interpret results and recommend improvements

Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:

Question 1

LenoxSoft is migrating prospects from an external email vendor Into Marketing Cloud Account Engagement.
They have record of which prospects have hard bounced within the last 6 months.
What should they do after importing the bounced prospects into Marketing Cloud Account Engagement in order to maintain their data integrity, but still be able to track the prospects?

A. Send the prospects an email to see if their email addresses are valid.
B. Add the prospects to a "Bounced Prospects" list for suppression.
C. Ensure the Do Not Email field on the prospects is selected.
D. Delete the prospects so they can't be emailed through Marketing Cloud Account Engagement.


Question 2

Select three available Marketing Cloud Account Engagement Editions

A. Marketing Cloud Account Engagement Advanced
B. Marketing Cloud Account Engagement Growth
C. Marketing Cloud Account Engagement Standard
D. Marketing Cloud Account Engagement Professional
E. Marketing Cloud Account Engagement Plus
F. Marketing Cloud Account Engagement Ultimate


Question 3

LenoxSoft wants to test all elements of their email, including variable tags, link clicks, and how the email looks on all email. Which testing strategy should you recommend to the all the elements?

A. Use A/B test
B. Use multivariate test & Review email preview
C. Use rendering test and send to Test List
D. Use individual email test


Question 4

Which one is not an email template you can create in Marketing Cloud Account Engagement? [Choose one answer]

A. "Engage" template
B. "List emails" template
C. "One to one emails" template
D. "Autoresponder emails" template


Question 5

Select available Social Media Connectors

A. FullContact
B. Twitter
C. Facebook
D. CD Linkedln
E. AddThis


Solutions:

Question 1
Answer: C
Question 2
Answer: A,B,E
Question 3
Answer: C
Question 4
Answer: A
Question 5
Answer: A,E

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