Oracle Responsys Marketing Platform 2026 Implementation Professional : 1Z0-1032-26 exam

1Z0-1032-26
  • Exam Code: 1Z0-1032-26
  • Exam Name: Oracle Responsys Marketing Platform 2026 Implementation Professional
  • Updated: Nov 01, 2026
  • Q & A: 74 Questions and Answers

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About Oracle Responsys Marketing Platform 2026 Implementation Professional : 1Z0-1032-26 Exam Questions

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Oracle 1Z0-1032-26 Exam Syllabus Topics:

SectionObjectives
Automation and Orchestration- Marketing automation workflows
  • 1. Journey optimization
    • 2. Program Designer usage
      • 3. Event-based triggers
        Responsys Platform Overview- Core Architecture and Components
        • 1. Responsys account structure
          • 2. User roles and permissions
            • 3. Navigation and setup basics
              Deliverability and Compliance- Email deliverability management
              • 1. Sender reputation management
                • 2. Spam compliance and regulations
                  • 3. Unsubscribe and preference handling
                    Message Design and Content- Email and template design
                    • 1. Content testing and validation
                      • 2. Dynamic content and personalization
                        • 3. Template creation and management
                          Campaign Management- Campaign creation and configuration
                          • 1. Scheduling and activation
                            • 2. Multichannel campaign orchestration
                              • 3. Email campaign setup
                                Analytics and Reporting- Campaign performance analysis
                                • 1. A/B testing analysis
                                  • 2. Reports and dashboards
                                    • 3. Email engagement metrics
                                      Audience Management- Data management and segmentation
                                      • 1. Data imports and integrations
                                        • 2. Profile lists and extensions
                                          • 3. Segmentation rules and filters

                                            Oracle Responsys Marketing Platform 2026 Implementation Professional Sample Questions:

                                            Question #1

                                            You discovered that your main competitor's employees are subscribed to receive your promotional campaigns directly to their work email addresses.
                                            What should you do in Responsys to prevent your campaigns from being sent to the work email addresses of the competitor's employees, although this is not a complete solution?

                                            • A. Create a Non-Competitor Program using Program Designer.
                                            • B. Search the list for the domain name of the competitor and select the block option for each user that is found.
                                            • C. In the Account Admin screen, select Define email domain rules and create an audience exclusion by entering the competitor's domain name.
                                            • D. Periodically run the scrub utility and delete all email addresses from your competitor's domain.
                                            Reveal Solution  Discussion  0

                                            Correct Answer: D  🗳️

                                            Question #2

                                            You are creating a filter with many conditions in Filter Designer.
                                            What functionality in Responsys should you use to guarantee that your rules execute as you want?

                                            • A. Use the RPL syntax <priority> and </priority> tags and include the rules to execute first inside these tags.
                                            • B. Use the Enclosures feature: drag-and-drop rules in the enclosure in Filter Designer.
                                            • C. Use the Parenthesis feature: drag-and-drop rules in the correct order between parenthesis in Filter Designer.
                                            • D. You can only order the rules in the top-down order in which Responsys will execute them.
                                            Reveal Solution  Discussion  0

                                            Correct Answer: D  🗳️

                                            Question #3

                                            For the email campaign you are designing in EMD, the first line of the HTML creative must include the first name of the subscriber. The first name attribute is FNAME and is located in the profile list that is called CONTACTS.
                                            Which option displays the correct RPL syntax?

                                            • A. $ {CONTACTS.FNAME}
                                            • B. #FNAME. CONTACTS
                                            • C. FNAME ($CONTACTS)
                                            • D. $CONTACTS.FNAME
                                            Reveal Solution  Discussion  0

                                            Correct Answer: D  🗳️

                                            Question #4

                                            In every email, your client wants to provide a link so customers can download their latest menu. They want to serve this from the Responsys content library, updating the document periodically.
                                            How can they accomplish this?

                                            • A. Your client must host and update the document from their own content server and provide the URL to Responsys. In the Responsys email documents, use the ServeURL function to reference the document as needed.
                                            • B. Upload the document into the Content Library. Right-click the document and select Copy Link. Insert this link into every email document. Upload and overwrite this document as needed.
                                            • C. Upload the document into the Content Library. From the document pull-down menu, select Create Embeddable URL and copy the URL into every email. Upload and overwrite this document with the most current version as needed.
                                            • D. Upload the document into Manage Hosted Content, then publish. Insert this URL into every email document. To update, unpublish the document, upload the current version with the same name, and publish.
                                            Reveal Solution  Discussion  0

                                            Correct Answer: C  🗳️

                                            Question #5

                                            You uploaded into the Responsys Content Library an HTML document and three subdocuments personalized with the member level of the subscriber. When you validate the campaign, you get this error: "Email Message preview failed because of template execution runtime error, detailed error: property MEMBER_LEVEL for datasource CONTACTS is not defined in the datasources." How should you correct this error?

                                            • A. You did not select the MEMBER_LEVEL column from the CONTACTS database. In the Datasources Section in the Campaign workbook, select the MEMBER_LEVEL field and make sure the alias matches what is in the HTML code. Responsys will now be able to insert values for that column at run time.
                                            • B. The HTML coder didn't include the <#data> directive and declare the CONTACTS data source in each document. Enter this into each document, and the error should now be resolved.
                                            • C. The MEMBER_LEVEL field is a Responsys reserved word and cannot be used for personalization.
                                            • D. Open each HTML document in the package and declare the MEMBER_LEVEL field by using the RPL directive<#field> in every document. Then reupload the documents into the Content Library.
                                            Reveal Solution  Discussion  0

                                            Correct Answer: A  🗳️

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