- Exam Code: MB2-720
- Exam Name: Functional Application in Microsoft Dynamics Marketing
- Updated: Aug 12, 2026
- Q & A: 90 Questions and Answers
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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Marketing Campaign Management | 20% | - Campaign creation and execution
|
| Topic 2: Email Marketing and Customer Journeys | 20% | - Email marketing execution
|
| Topic 3: Integration with Microsoft Dynamics CRM | 10% | - Data integration and synchronization
|
| Topic 4: Manage Leads and Segmentation | 20% | - Lead management lifecycle
|
| Topic 5: Configure Microsoft Dynamics Marketing | 20% | - System configuration and setup
|
| Topic 6: Analytics and Reporting | 10% | - Marketing performance analysis
|
1. You need to export a set of records generated by a marketing query.
Which type of file can you export the record set to?
A) Text(Mxt)
B) Microsoft Excel workbook (*.xlsx)
C) Comma delimited (*.csv)
D) XML(*.xml)
2. You plan to buy advertising from the manager of a radio station that is owned by Fabrikam, Inc.
How should you set up the relevant entities in Microsoft Dynamics Marketing?
A) Create a Vendor company record for Fabrikam, Inc. Create a Media Outlet record for the radio station. Enter Fabrikam, Inc. in the Company field.
B) Create a Vendor contact record for the station manager. Create a Media Outlet record for the radio station. Add the station manager in the Contacts section of the form.
C) Create a Vendor company record for Fabrikam, Inc. Create a Media Outlet record for the radio station. Add Fabrikam, Inc. in the Companies section of the form.
D) Create a Vendor contact record for the station manager. Create a Media Outlet record for Fabrikam, Inc. Add the station manager in the Contacts section of the form.
3. You create a new result type in the Campaign Performance Dashboard of Microsoft Dynamics Marketing.
How many Campaign Performance Dashboard columns does the new result type have?
A) 2
B) 4
C) 3
D) 1
4. Which event can you configure to trigger an alert?
A) an overdue task
B) a downloaded file
C) a deleted note
D) an expired contract
5. Which trigger can you define that is specific to a landing page activity in a marketing campaign?
A) User Attended
B) Email Opened
C) User Registered
D) Email Link Clicked
Solutions:
| Question # 1 Answer: D | Question # 2 Answer: A | Question # 3 Answer: C | Question # 4 Answer: C | Question # 5 Answer: C |
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