Microsoft Functional Application in Microsoft Dynamics Marketing : MB2-720 exam

MB2-720
  • Exam Code: MB2-720
  • Exam Name: Functional Application in Microsoft Dynamics Marketing
  • Updated: Aug 12, 2026
  • Q & A: 90 Questions and Answers

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Microsoft MB2-720 Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Marketing Campaign Management20%- Campaign creation and execution
  • 1. Campaign tracking and monitoring
    • 2. Campaign planning and setup
      Topic 2: Email Marketing and Customer Journeys20%- Email marketing execution
      • 1. Email templates and personalization
        • 2. Customer journey automation
          Topic 3: Integration with Microsoft Dynamics CRM10%- Data integration and synchronization
          • 1. CRM data sharing
            • 2. System interoperability
              Topic 4: Manage Leads and Segmentation20%- Lead management lifecycle
              • 1. Lead creation and scoring
                • 2. Segmentation and targeting
                  Topic 5: Configure Microsoft Dynamics Marketing20%- System configuration and setup
                  • 1. Marketing application settings
                    • 2. User and security configuration
                      Topic 6: Analytics and Reporting10%- Marketing performance analysis
                      • 1. Reporting dashboards
                        • 2. Campaign analytics and KPIs

                          Microsoft Functional Application in Microsoft Dynamics Marketing Sample Questions:

                          1. You need to export a set of records generated by a marketing query.
                          Which type of file can you export the record set to?

                          A) Text(Mxt)
                          B) Microsoft Excel workbook (*.xlsx)
                          C) Comma delimited (*.csv)
                          D) XML(*.xml)


                          2. You plan to buy advertising from the manager of a radio station that is owned by Fabrikam, Inc.
                          How should you set up the relevant entities in Microsoft Dynamics Marketing?

                          A) Create a Vendor company record for Fabrikam, Inc. Create a Media Outlet record for the radio station. Enter Fabrikam, Inc. in the Company field.
                          B) Create a Vendor contact record for the station manager. Create a Media Outlet record for the radio station. Add the station manager in the Contacts section of the form.
                          C) Create a Vendor company record for Fabrikam, Inc. Create a Media Outlet record for the radio station. Add Fabrikam, Inc. in the Companies section of the form.
                          D) Create a Vendor contact record for the station manager. Create a Media Outlet record for Fabrikam, Inc. Add the station manager in the Contacts section of the form.


                          3. You create a new result type in the Campaign Performance Dashboard of Microsoft Dynamics Marketing.
                          How many Campaign Performance Dashboard columns does the new result type have?

                          A) 2
                          B) 4
                          C) 3
                          D) 1


                          4. Which event can you configure to trigger an alert?

                          A) an overdue task
                          B) a downloaded file
                          C) a deleted note
                          D) an expired contract


                          5. Which trigger can you define that is specific to a landing page activity in a marketing campaign?

                          A) User Attended
                          B) Email Opened
                          C) User Registered
                          D) Email Link Clicked


                          Solutions:

                          Question # 1
                          Answer: D
                          Question # 2
                          Answer: A
                          Question # 3
                          Answer: C
                          Question # 4
                          Answer: C
                          Question # 5
                          Answer: C

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