Salesforce Essentials for Marketing Cloud Email Marketers : EEB-101 exam

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Salesforce EEB-101 Exam Syllabus Topics:

Salesforce Essentials for Marketing Cloud Email Marketers Sample Questions:

1. Northern Trail Outfitters is redesigning its brand guidelines and wants to ensure its emails are accessible.
Which best practice should the email designer follow to meet accessibility standards?

A) Build image-based emails.
B) Minimize whitespace
C) Use contrasting colors

2. Northern Trail Outfitters (NTO) is using Datorama Reports for Marketing Cloud to report on email and journey performance.
Which preconfigured dashboard should NTO review to get an idea of which journeys are performing the best?

A) Email Performance Dashboard
B) Journey Performance by Email Dashboard
C) Email and Journey Overview Dashboard

3. Northern Trail Outfitters allows nonregistered customers to provide to phone number for open orders. The proved contact information is to be deleted after 30 days.
Which feature provides a way to automatically maintain a data extension's records?

A) Contact Delete
B) Delete Filter Activity
C) Data Retention Policy

4. Northern Trail Outfitters (NTO) wants to test Einstein Recommendations against the company's static product recommendations in a product return confirmation email. Next, NTO needs to evaluate the results and choose the winning option for future confirmations.
Which journey type is best suited to run this test?

A) Transactional Send
B) Multi-Step
C) Single Send

5. A marketing manager wants to see how the cross-channel customer population has changed over the last 6 months.
Which report should be run to provide this Information?

A) Contacts Analytics
B) Audience Engagement Over Time
C) Contacts Count

Solutions: