- Exam Code: MC-201
- Exam Name: Salesforce Certified Marketing Cloud Account Engagement Specialist
- Updated: Jul 27, 2026
- Q & A: 306 Questions and Answers
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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Engagement Studio | 17% | - Explain Engagement Program structure and capabilities - Distinguish between the components of an Engagement Program |
| Topic 2: Visitors and Prospects | 8% | - Describe the relationship between visitors and prospects - Apply the appropriate plan of action using Prospect Audits given a scenario |
| Topic 3: Email Marketing | 20% | - Distinguish between an Email and an Email Template - Identify the capabilities and use cases for email given a scenario - Distinguish between the metrics collected in Account Engagement email reporting |
| Topic 4: Account Engagement Forms, Form Handlers and Landing Pages | 20% | - Identify the capabilities, use cases and interpret reporting metrics for landing pages - Identify the capabilities, use cases and interpret metrics of Account Engagement forms given a scenario |
| Topic 5: Lead Management | 24% | - Explain what a Grade measures and how grading is managed - Distinguish between the capabilities of, use cases for, and how to create different types of lists - Identify the capabilities and use cases of custom redirects - Explain the components and use cases of an automation rule - Define the capabilities of a completion action - Define the capabilities of a segmentation rule - Explain what a Score measures and how scoring is managed - Define the capabilities of page actions |
| Topic 6: Administration | 11% | - Explain the relationship between Account Engagement and Salesforce - Illustrate how to create, edit, and map fields - Describe the capabilities of the Account Engagement Recycle Bin |
1. Lenoxsoft is interested in folding up with IT professional that are actively engine with their marking materials.
A) The Campaign as it references the prospect's first touch point.
B) The Grade as it includes personal information about the prospect.
C) The Score as it shows activities taken by the prospect.
D) The Profile as It reflects LenoxSoft's ideal customer.
2. What activities are completion actions available for?
A) Automation rules
B) Forms
C) Emails
D) Page actions
E) Files
F) Custom Redirects
3. A Marketing Cloud Account Engagement administrator wants to use progressive profiling to collect information on a prospect over time.
What It the recommended Marketing Cloud Account Engagement asset to use?
A) Marketing Cloud Account Engagement form handler
B) Marketing Cloud Account Engagement form
C) Third party form
D) Marketing Cloud Account Engagement landing page without a form
4. On which two types of domains does Marketing Cloud Account Engagement set cookies? (Choose two answers.)
A) Mobile domains
B) Marketing Cloud Account Engagement domains
C) Tracker domains
D) Social media domains
5. LenoxSoft wants the "State" field to appear in real-time whenever a prospect selects "United States" for the "Country" field when completing their Marketing Cloud Account Engagement form.
Which form feature should be utilized?
A) Progressive Profiling
B) Email Validation
C) Kiosk/Data Entry Mode
D) Dependent fields
Solutions:
| Question # 1 Answer: C | Question # 2 Answer: B,C,D,E,F | Question # 3 Answer: B | Question # 4 Answer: B,C | Question # 5 Answer: A |
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