Oracle Responsys Marketing Platform 2021 Implementation Essentials : 1Z0-1032-21 exam

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Oracle 1Z0-1032-21 Exam Syllabus Topics:

Oracle Responsys Marketing Platform 2021 Implementation Essentials Sample Questions:

1. Your client's requirements state that they need to have more than one profile list in their account.
Which two statements are true about implementing this? (Choose two.)

A) It is acceptable to have the same individual (email subscriber) in several profile lists, because a record with the same email address can exist in multiple lists with different RIID_'s.
B) Special configuration must be done to use different IP addresses to send campaigns to different lists in the account.
C) If you have multiple profile lists, you must have separate programs, because allthe messaging events launched in a Responsys Program must refer to the same profile list.
D) The column to be used as the table's primary key must be named something different in each profile list.

2. How should you produce an Insight Report that gives you the total number of individuals (unique email addresses) who clickeda link in an email campaign in the first three days after it was sent?

A) Measure = Unique Conversions, Event Date = 3 days
B) Measure = Responders, Event Date = 3 days
C) Measure = Total Clicks, Interval = 3days
D) Measure = Single Clicks, Sent Date = 3 days
E) Measure = Responders, Interval = 3 days

3. In every email, your client wants to provide a link so customers can download their latest menu. They want to serve this from the Responsys content library, updating the document periodically.
How can they accomplish this?

A) Your client must host and update the document from their own content server and provide the URL to Responsys. In the Responsys email documents, use the ServeURL function to reference the document as needed.
B) Upload the document into the Content Library. Right-click the document and select Copy Link. Insert this link into every email document. Upload and overwrite this document as needed.
C) Upload the document into the Content Library. From the document pull-down menu, select Create Embeddable URL and copy the URL into every email. Uploadand overwrite this document with the most current version as needed.
D) Upload the document into Manage Hosted Content, then publish. Insert this URL into every email document. To update, unpublish the document, upload the current version with the same name, and publish.

4. Your client is interested in using Rapid Retargeter to implementemail campaigns based on information about their known customers who have interacted with their website.
Which three of these Composite Events are exposed for Rapid Retargeter? (Choose three.)

A) search strings entered into a website more than twice
B) pages that were marked as favorite
C) products that were purchased
D) products that were browsed/viewed, where no additional event takes place
E) products added to a shopping cart, where no additional event takes place

5. In RPL, how do you reference a value in a data source?

A) project_name.field_name
B) fieldname
C) data_source.field_name
D) data_source_alias.filed_name_alias

Solutions: