Salesforce EEB-101 Exam : Essentials for Marketing Cloud Email Marketers

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Salesforce EEB-101 Exam Syllabus Topics:

Salesforce Essentials for Marketing Cloud Email Marketers Sample Questions:

1. Northern Trail Outfitters wants to report on subscribers who did not receive emails that were included in the sending audience.
Which tool should provide a list of subscribers who didn't receive the expected emails?

A) _sent Dataview
B) 'Subscribers Not Sent To* report
C) Not Sent Tracking Extract

2. A marketing specialist at Northern Trail Outfitters wants to automate sending the weekly newsletter to subscribers. The audience is located in one data extension, but they also want to send to a partner seed list.
Which tool method should the specialist use?

A) Multi-Step Journey
B) Automation Studio Email Activity
C) User Initiated Send

3. Northern Trail Outfitters (NTO) released a clever promotional video that went viral.
Subsequently, the company acquired a large number of email leads at the last trade show.
NTO wants to send a welcome email with a coupon directing recipients to its website.
Which configuration should help with limiting a spike in volume to the website?

A) Web Collect Sign-Up Form
B) Sender Authentication Package
C) Send Throttle

4. Leading up to various holidays seasons, Northern Trail Outfitters (NTO) plans to included special events and content in its emails. This content will change throughout the year.
What should NTO use to ensure the most up-to-date content is included in each email?

A) Reference Content Block
B) Dynamic Content Block
C) Einstein Content Selection

5. Northern Trail Outfitters (NTO) has multiple lines of businesses sharing one business unit. NTO wants to ensure its customers can identify their specific line of business when receiving an email.
Which setting should be configured in a send to identify the line of business sending the message?

A) Sender Profile
B) Sender Authentication Package
C) Brand Builder

Solutions: