Salesforce EML-101 Exam : Content Builder Essentials for the Digital Marketer

EML-101
  • Exam Code: EML-101
  • Exam Name: Content Builder Essentials for the Digital Marketer
  • Updated: Jul 28, 2026
  • Q & A: 0 Questions and Answers

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Salesforce EML-101 Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Content Creation & Editing30%- Email Content Design
  • 1. Responsive design
    • 2. Drag-and-drop editor
      • 3. HTML editing and formatting
        - Content Blocks
        • 1. Static and dynamic blocks
          • 2. Personalization strings
            • 3. AMPscript basics
              Topic 2: Testing, Publishing & Best Practices10%- Compliance & Performance
              • 1. Content optimization
                • 2. CAN-SPAM and GDPR
                  - Preview & Validation
                  • 1. Spam and link checks
                    • 2. Email rendering previews
                      Topic 3: Personalization & Dynamic Content15%- Advanced Personalization
                      • 1. Subscriber data integration
                        • 2. Testing personalized content
                          - Dynamic Content Rules
                          • 1. Audience segmentation
                            • 2. Rule-based content display
                              Topic 4: Templates & Reusable Content20%- Template Creation
                              • 1. Template management
                                • 2. Building templates
                                  • 3. Locked content areas
                                    - Cross-Channel Content
                                    • 1. Content synchronization
                                      • 2. Content reuse across channels
                                        Topic 5: Content Builder Fundamentals25%- Asset Management
                                        • 1. Upload and import assets
                                          • 2. Folders and permissions
                                            • 3. Version control and updates
                                              - Overview and Navigation
                                              • 1. Asset library organization
                                                • 2. Search, filter, and tagging
                                                  • 3. Interface and workspace

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