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Google Display Exam Practice Test Sample Questions:

1. Bonnie has created a video that she would like to include in the Google Content Network as part of her online marketing. She has chosen the click-to-play with the cost-per-click pricing model.
Which one of the following statements best describes when Bonnie will be charged for someone clicking on her advertisement?

A) Every click that leads a user to Bonnie's Website results in a charge to Bonnie's account.
B) Every time Bonnie's video appears (the opening image) she will be charged.
C) Every time Bonnie's video is played she'll be charged for the click.
D) Every time Bonnie's video is played, paused, or stopped with the in-ad player she won't be charged for each click, just one click per user on the advertisement video.

2. Which Display Ad Builder template is suitable for advertisers who want to specialize in rich media templates?

A) Popular template
B) Seasonal template
C) Vertical template
D) Format-specific template

3. You have created an ad campaign for your company that sells business cards online. You want to target specific types of Websites in the Google Content Network. How can you choose what types of Websites your business card advertisement will appear on?

A) The Google Content Network does not allow you to choose the sites your ad will appear. All placements are automatic.
B) The keywords you select for your ad will determine where your advertisement will appear within the Google Content Network.
C) You can choose where you ad will appear by using the managed placement options for the Google Content Network.
D) Google uses automatic placements for all Content Network, but you can ad negative keywords to avoid certain Website content.

4. Google has some very specific recommendations for planning a display campaign. According to Google, what is the top recommendation for planning an effective display campaign?

A) Find your target audience.
B) Create your custom display ad.
C) Identify your goals.
D) Set your bids and budget.

5. Which of the following are the best practices for video content on YouTube?

A) Create videos that feature original content.
B) Create videos that teach and engage the YouTube community on your services.
C) Keep your videos to atleast 10 minutes.
D) Update your content on regular basis.

Solutions: