- Exam Code: MCE-Con-201
- Exam Name: Salesforce Certified Marketing Cloud Engagement Consultant
- Updated: Oct 14, 2026
- Q & A: 101 Questions and Answers
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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Data Modeling and Management | 21% | - Data object selection and relationship definition - Reporting, data views, and tracking extracts - Contact identity and data governance |
| Topic 2: Messaging | 11% | - Deliverability and compliance management - Cross-channel messaging strategy - Personalized content design and delivery |
| Topic 3: Discovery and Architecture | 16% | - Data and segmentation strategy design - Solution recommendation and long-term maintainability - Requirements gathering and analysis |
| Topic 4: Automation | 20% | - Automation Studio workflow implementation - Automation type and activity selection - Journey Builder flow design |
| Topic 5: Integration | 20% | - Extension product selection and implementation - Marketing Cloud Connect configuration and troubleshooting - Data model design for personalized messaging |
| Topic 6: Account Configuration | 12% | - Sender Authentication Package implementation - Account hierarchy design and management - Reply Mail Management setup and resolution - Mobile Studio configuration and troubleshooting |
Northern Trail Outfitters wants to control what content is available to certain users and business units. They also want to control what is allowed to be edited and ensure those edited are reviewed prior to being changed.
What should be implemented to achieve these goals?
Correct Answer: A 🗳️
Explanation: Only visible for Exam4Tests members. You can sign-up / login (it's free).
Northern Trail Outfitters received a complaint today from a customer who received an email after unsubscribing last week. Today ' s email was sent using Marketing Cloud Connect (MCC), though last week ' s was sent when an external system dropped a file on the Marketing Cloud SFTP and triggered a User- Initiated Send through an automation.
What could be the reason the customer received the email through MCC?
Correct Answer: D 🗳️
Explanation: Only visible for Exam4Tests members. You can sign-up / login (it's free).
Northern Trail Outfitters upgraded their Marketing Cloud account which now includes a Sender Authentication Package (SAP). They send roughly 300,000 emails a month.
What should they be aware of with respect to sender reputation?
Correct Answer: C 🗳️
Explanation: Only visible for Exam4Tests members. You can sign-up / login (it's free).
Northern Trail Outfitters has integrated their Marketing Cloud account with their Salesforce sandbox. In what order should the steps be performed to refresh the sandbox in their integrated account?
Correct Answer: A 🗳️
Explanation: Only visible for Exam4Tests members. You can sign-up / login (it's free).
Northern Trail Outfitters wants to connect relational data into their Journey without overloading the entry data.
Where should they connect the data?
Correct Answer: C 🗳️
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