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Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. Which of the following is a reason to review and update a taxonomy?

A) There are too many categories in the taxonomy and it is hard to find the right data.
B) The Category Value Assessment has been requested and addressed.
C) It has been a month since the last audit was conducted.
D) Taxonomy permissioning has been activated.

2. How often must you review and assess a client's taxonomy for maintenance?

A) Quarterly
B) Weekly
C) Daily
D) Yearly

3. How are look-alike models produced?

A) They are built by data partners using complex algorithms of multiple data attributes.
B) They are built by identifying targets with the highest action rate on the Funnel Analysis report.
C) They are built by ingesting online data from partner sites.
D) They are built within the platform using logic to connect audiences.
E) They are built by creating audiences from categories with high index values.

4. Which type of phint should be created to satisfy an intended connection to demonstrate what type of product is being viewed by the visitor?

A) Key-value string pair with an is or contains operator
B) Key-number (integer or float)
C) Key-date pair (exact or relative date)
D) Key-number range

5. Which of the following strategies exhibits Oracle DMP data scoping best practices?

A) Collect and store only online interactions, as the DMP is an online platform.
B) Collect only personally-identifiable information, to correlate it within the DMP.
C) Collect all data, regardless of granularity, to manage it within the DMP.
D) Collect strategic data points, designed to identify customer engagement.

Solutions: